Milaca woman stars in SPIRE commercial at Coffee Corner

Observant Milaca residents may have noticed a familiar face, and a familiar place, in a recent television commercial.
Teresa Nelson, a Milaca resident, starred in a recent commercial for SPIRE Credit Union, filmed at the Coffee Corner in Milaca.
Nelson already wears several hats as a certified auctioneer, ordained pastor and teacher at the Mille Lacs County jail and in Milaca’s General Educational Development program, but starring in the commercial was an indirect result of Nelson’s pursuit of another role to fill.

Last summer, Nelson took a trip to Florida, in part to audition for Actors, Models and Talent for Christ (AMTC), a non-profit Christian ministry “with the purpose of making good bolder in film, fashion, music and theater,” according to its website. Nelson hopes to get involved in faith-based film projects.
Before they went to Florida, Nelson and her husband stopped by SPIRE. When Nelson mentioned her audition, her financial advisor told her that SPIRE was producing a series of commercials with its clients as stars and their towns as locations and asked if she would be interested.
A couple of months after getting back from Florida, the production company SPIRE paired with to produce the ads selected Nelson for one of them; the director was looking for people who were comfortable on camera, and Nelson fit the bill.
Filming the 30 second spot took about 3 hours, Nelson said. In addition to Nelson, Stoltz and the film crew, local SPIRE personnel and Nelson’s family were on hand during shooting.
“That little coffee shop was packed full of people,” Nelson said.
In the commercial, Nelson talks with SPIRE President and CEO Dan Stoltz about her experience acquiring a loan with the credit union. Nelson and Stoltz also ride in Archie, the early model Ford work truck that serves as a symbol of SPIRE’s midwestern values. The car is named for Edgar Archer, who founded the credit union in 1934 as Twin City Co-ops Credit Union, and it appears in all of its client-centered commercials. Nelson was happy to help out a company she is loyal to.
“It was an honor,” Nelson said. “It was kind of mindblowing.”
SPIRE Credit Union’s Milaca office is located at 400 3rd Ave SW in Milaca. The SPIRE commercial featuring Nelson can be viewed on SPIRE Credit Union’s Youtube channel.


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